Job Overview
The Global Investment & Gateway of Punjab Wing of the Services & General Administration Department, Government of the Punjab, is recruiting a Director Promotion Marketing for its Global Investment & Gateway of Punjab project. The position is based in Lahore and is offered on a contract basis.
The role leads how the province presents itself to investors. The Director builds and runs an integrated investment promotion, outreach and communications strategy that sets target geographies, priority sectors, investor segments, campaign calendars, brand positioning and messaging.
That messaging is aligned with Punjab's competitive advantages in agriculture, textiles, IT/ITeS, automotive, pharmaceuticals, energy and logistics. The work is coordinated with peer Directors inside the organisation so that the wing communicates with one evidence-based voice.
The Director also represents the province externally, designing and delivering international investor missions and roadshows with Pakistan's missions abroad, the Board of Investment, the Trade Development Authority of Pakistan, the Special Investment Facilitation Council and the Director, Global Regions. Target markets named in the notice are the UAE, Saudi Arabia, China, Turkey, the UK, the US and Southeast Asia.
گورنمنٹ آف پنجاب کے سروسز اینڈ جنرل ایڈمنسٹریشن ڈیپارٹمنٹ کے گلوبل انویسٹمنٹ اینڈ گیٹ وے آف پنجاب ونگ میں ڈائریکٹر پروموشن مارکیٹنگ کا ایک عہدہ لاہور میں کنٹریکٹ کی بنیاد پر دستیاب ہے۔ درخواست دینے کی آخری تاریخ 28 ستمبر 2026 ہے اور عمر کی حد 40 سے 55 سال مقرر ہے۔
Eligibility & Qualifications
- Master's degree in Marketing, Business Administration (MBA), International Business, or Mass Communications from an HEC-recognized institution.
- Preference will be given to candidates who hold a degree from a globally recognized institution.
- Minimum 15 years of post-qualification experience in investment promotion related communications, development communications, and/or corporate marketing.
- Education of 16 years (Masters/Bachelors (Hons)) in Business Administration, Marketing, Mass Communication or International Business.
- Age limit: 40 to 55 years.
- Gender: both men and women may apply.
- Domicile is required for this position.
Responsibilities
- Architect and execute GIGP's integrated investment promotion, outreach and communications strategy, defining target geographies, priority sectors, investor segments, campaign calendars, brand positioning and messaging frameworks aligned with Punjab's competitive advantages in agriculture, textiles, IT/ITeS, automotive, pharmaceuticals, energy and logistics.
- Coordinate content production with peer Directors, sourcing sector intelligence from the Director, Sectors & Technical Advisory, regional market insights from the Director, Global Regions, investor testimonials from the Director, After-Care and Expansion, and policy narratives from the Director, Research and Policy, so that GIGP communicates with one integrated, evidence-based voice.
- Establish and govern Punjab's investment brand identity from inception, covering the logo system, visual guidelines, tone of voice, messaging frameworks, the investment portal for web and mobile, sector brochures, video assets, infographics and pitch decks benchmarked against international IPAs, and ensure brand consistency across all GIGP touchpoints.
- Build and manage GIGP's digital ecosystem, including the investment portal with integrated lead capture, SEO/SEM strategy, LinkedIn and social media campaigns targeting C-suite decision-makers, programmatic advertising, email marketing automation and data-driven lead-generation funnels.
- Develop and execute a media relations and earned-media strategy that secures regular coverage of Punjab's investment climate in tier-one international media (Financial Times, Bloomberg, Reuters, Gulf News, Nikkei Asia) and the Pakistani business press, managing journalist relationships, press releases, media briefings and editorial placements.
- Negotiate co-promotion partnerships with foreign chambers of commerce, bilateral trade bodies, multilateral agencies and diaspora networks to amplify GIGP's reach at marginal cost.
- Lead GIGP's flagship annual investment summit, positioning it as Punjab's signature investor event and managing production, speaker curation, investor targeting, sponsorship and measurable lead-generation outcomes.
- Produce investor-grade collateral at scale, including sector pitchbooks, zone prospectuses, annual investment reports, infographics, video testimonials and digital presentations, ensuring every asset meets institutional-investor quality standards.
- Build and maintain a crisis communications capability, including media response protocols, spokesperson preparation, scenario playbooks and rapid-response procedures that protect GIGP's and Punjab's investment reputation during adverse events.
- Establish a thought-leadership programme producing op-eds, policy briefs, keynote speeches and contributed articles for international publications, positioning GIGP's leadership as authoritative voices on investment in Pakistan.
- Deploy and manage performance analytics across all channels, covering website traffic, social media engagement, earned-media value, campaign attribution, lead scoring and cost-per-lead, and produce monthly dashboards and quarterly strategic reviews for senior leadership.
- Commission and manage external creative, media, digital and marketing agencies, defining briefs, managing deliverables and ensuring quality control while building internal capabilities that reduce agency dependency over time.
- Carry out any other tasks assigned by the Secretary GIGP.
Employment Terms & Important Notes
- The job was posted on 06-09-2026 and the last date to apply is 28-09-2026.
- The vacancy is in the Lahore Division, District Lahore.
How to Apply
- Submit your application through the official Punjab government jobs portal at.