Job Overview
Pakistan Railways Headquarter Office is looking for a seasoned Marketing Expert to lead data-driven marketing and pricing initiatives.
This contract role sits within the national rail operator's headquarters, where the focus is on understanding passenger and freight customer behavior, shaping marketing strategy, and supporting revenue growth.
The expert will collect and analyze customer data, define KPIs, and report on marketing metrics.
The role involves setting up analytics tools, running online marketing campaigns, and designing marketing strategies tailored to Pakistan Railways.
The position also carries responsibility for evaluating existing strategies, recommending improvements, and developing pricing strategies that balance business objectives with customer satisfaction.
This is a senior, hands-on role for a professional who can work with both data and strategy, and who understands the transport or public sector context.
The expert will report to the Competent Authority and may be assigned additional tasks as needed.
Eligibility and Qualification
Candidates must meet the following eligibility criteria
- Minimum ten (10) years post-qualification experience in Marketing, Business Development, Market Research or Customer Analytics, preferably in transport, logistics, public sector or service industry.
- Qualification: PGD Supply Chain Management, MBA (Supply Chain Management), MBA (Marketing), EMBA (Supply Chain Management), Executive Master of Science in Logistics & Supply Chain Management, MS Marketing, MS Supply Chain Management, MS Logistics and Supply Chain Management, MBA Finance and Supply …
- Age limit: Max 45 years.
Responsibilities
- Collect and analyze customer data.
- Identify KPIs and report marketing metrics.
- Assist in setting up analytics tools.
- Conduct online marketing initiatives.
- Design marketing strategies for Pakistan Railways.
- Evaluate marketing strategies and recommend improvements.
- Develop pricing strategies balancing business objectives and customer satisfaction.
- Perform any other task assigned by the Competent Authority.
How to Apply
- Visit the official NJP website at.
- Click 'Login to Apply' and follow the online application process.
- Ensure all required information and documents are submitted.
Important Instructions
- This is a contract position under the Government of Pakistan.
- Only shortlisted candidates will be contacted for further selection process.
- No TA/DA will be admissible for test/interview.