Director Marketing and Branding

Job Description

The Pakistan Software Export Board (PSEB) is hiring a Director Marketing and Branding to lead planned marketing, branding, and communications initiatives. Set in Islamabad, this contract role reports to the Chief Marketing Officer and centers on boosting the global positioning of Pakistan's IT and IT-enabled services (ITeS) field.

The Director will grow and execute domestic and international campaigns, oversee brand identity, manage digital marketing, and engage stakeholders. This role suits senior professionals with a decade of experience in marketing, branding, or targeted communications, who can lead teams and drive large-scale campaigns.

The position gives an prospect to shape Pakistan's technology narrative, such as the "Tech Destination Pakistan" initiative, and function with government and sector partners.

Salary & Compensation

Estimated market salary: PKR 70,000 – 150,000 per month.

Qualification

Applicants must have at least 16 years of education in Marketing.. Communications.. Branding.. Company Administration — Management Sciences.. Media Studies — Mass Communication.. Public Relations.. Planned Communication — Communication Studies.. Psychology.. IT.. Computer Sciences.. Or related disciplines from an HEC-recognized institution.

Higher qualifications or certifications in Marketing, Branding, Digital Marketing, or Targeted Communications are advantageous.

• Minimum 16 years of education in Marketing, Communications, Branding, Business Administration, Management Sciences, Media Studies, Mass Communication, Public Relations, Planned Communication, Communication Studies, Psychology, IT, Computer Sciences, or related fields.
• Degree must be from an HEC-recognized national or international university or institution.
• Higher qualifications or professional certifications in Marketing, Branding, Digital Marketing, Targeted Communications, or related domains are an added edge.
• Minimum 10 years of post-qualification relevant experience in marketing, branding, or planned communications at senior or progressively responsible levels.
• Experience in planning and executing marketing and branding initiatives, covering digital marketing and large-scale campaigns.
• Ability to lead and run teams and work with senior management and external stakeholders.
• Insight of contemporary marketing tools, analytics platforms, and digital channels.
• Exposure to public relations, media handling, and crisis communication.
• Experience in dealing with external vendors such as advertising agencies, creative firms, media partners, and happening management companies.
• Experience in IT, technology, or related industries is preferred; familiarity with public-sector or government-linked organizations is advantageous.

Role Responsibilities

• Build and carry out marketing and branding strategies matched with PSEB's mandate and national objectives.
• Carry out marketplace and perception research to pinpoint movements, openings, and positioning for Pakistan's IT and technology sector.
• Define, strengthen, and venture Pakistan's technology narrative internationally, such as the "Tech Destination Pakistan" initiative.
• Set up and uphold a consistent brand identity throughout all platforms and confirm compliance with brand guidelines.
• Supervise content development over digital, print, social, and other channels, making sure standard and brand alignment.
• Blueprint and manage integrated campaigns throughout digital, social, PR, email, events, and traditional media.
• Apply records and analytics to monitor campaign effectiveness and recommend corrective action.
• Construct and keep up relationships with local and international media, influencers, and targeted partners.
• Lead PR activities, covering press releases, media briefings, and crisis communications.
• Handle the marketing budget and monitor vendor performance, contracts, and deliverables.

How to Apply

1. Visit the National Jobs Portal (NJP) at www.2.gov.pk and search for the job listing for Director Marketing and Branding at PSEB.
2. Or build an account on the portal if called for.
3. Evaluate the eligibility criteria and finish the online submission form with precise details.
4. Submit the submission before the closing date of July 19, 2026.

Additional Information

• The position is on a contract basis under the Pakistan Software Export Board (PSEB), a government organization.
• The maximum age limit is 56 years as of the submission deadline.
• Only one vacancy is open for this role.
• The job is located in Islamabad; applicants must be willing to operate from the PSEB office.
• Experience in the IT or technology sector is preferred but not mandatory.
• Familiarity with resources like Google Analytics, HootSuite, or CRM is an benefit.
• Submissions must be sent in online via the National Jobs Portal; no demanding copies are accepted.